When we think of business, the words cut throat and competitive come to mind, particularly if you’ve watched too many episodes of the Apprentice. Many people take this into their freelance work, seeing it as their role to corner the market for themselves or even their mates.

An old colleague of mine even had a concept for this kind of behaviour. He called it a ‘fairy circle’, and he viewed it as a typically male practice where men formed networks to support each other’s work and subtly denigrate everyone else’s (Read more on Wivenhoe Creatives).